Google and language recognition
Google have posted some useful guidance on their blog about creating multilingual websites. By sticking to only one language per page and avoiding side-by-side translations, you are making it a lot...
View ArticleBe wary of link exchanges, only swap links with relevant businesses
This morning I participated in a forum discussion on a recurring subject: Should you exchange links with other businesses? It’s a well known fact that a large number of inbound links to your site can...
View ArticleBe wary of any SEO company that guarantees you a #1 placement on Google
One of my clients this morning forwarded me an email that they received from iBusiness Promotions guaranteeing them a #1 placement on Google. Their website states that: "we guarantee that your website...
View ArticleHow blog commenting can help the SEO of your website
One very useful way of aiding search engine optimisation (SEO) is leaving comments on other people’s blogs, displaying your expertise and including a link back to your own site. Unfortunately, it is a...
View ArticleEnsure your SEO company employs people who can speak English
If you’re going to employ an SEO consultant, make sure they can speak English. One commonly employed SEO method is to leave comments on relevant blogs that include links back to your website. Here are...
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If you’re thinking of getting your SEO done offshore, make sure you do the...
When your marketing budget is tight, it’s tempting to consider having your SEO done by an offshore company. But if you have to go down this route, at least take the trouble to ensure your SEO...
View ArticleQuestion and Answer sessions are a great way to attract traffic to your blog
Whatever profession you are in, there must be questions that you are frequently asked by clients. So why not feature these on your blog? For example, if you’re a car mechanic, you may have been...
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Help! Has Google suddenly killed my online strategy?
At the Digital Marketing Show in London yesterday, one question came up again and again: How does Google’s new search algorithm, Hummingbird, change our business’s strategy online? We know what you’re...
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What was the most significant development in social media in 2013?
We are delighted to welcome some of the UK's top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what...
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What social media trend will be most significant in 2014?
We are delighted to welcome some of the UK's top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what...
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